March 31, 2006
One of the Better Press Releases — Good Job Motorola
Awhile back Motorola released one of the better press releases that I've seen issued from a vendor. This one: Pennsylvania County Launching $5 Million Motorola Data Communications System.
It's written like a real story. It's got a timeline. It gives the facts that we care about -- like what is happening and what the deal is and where things are at. Though some puffiness could be cut out, it doesn't clobber you with branding and adjectives that don't mean anything.
I ran it on govtech.net and it got good web traffic.
It is also a good story because it is something that is actually being done in government. I rarely care much about press releases only about new products and services available, unless there is something particularily unique or interesting or important about them for government. Commonly it's only a story when government buys or does something with a service or product.
